B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's busy company world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the distinct obstacl… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other realities concerning modern-day B2B marketing. We talk about exactly how the acquiring journey is now completely fragmented and the way that neighborhood building can assist marketing professionals take back con… Read More